5 Mobile Marketing strategies to attract customers

More and more companies are adapting their sales strategies to Mobile Marketing, refocusing their advertising actions towards mobile platforms: smartphones and tablets.
According to a recent survey, 91% of users of these devices use them to search for information, 72% watch videos, 43% consult social networks and approximately 20% shop through it (travel, clothing, tickets ...).


This data has as a main consequence that many companies aim to work on their marketing strategies so that their products or services are accessible from these devices.

Advantages of Mobile Marketing

The IAB Spain study on  Mobile Marketing very interesting figures on the state of mobile marketing in Spain.
  • 21.5 M people between 16 and 65 use mobile phones in Spain (94%), most of them are smart.
  • The most prominent applications are Whatsapp and Facebook (smartphones) and Facebook and games on tablets.
  • 34% of users use their mobile phones regularly while watching TV (multiscreen). 
  • A third of the users perceive that the emails they receive are not adapted to the mobile and this means that 31% do not open them.
  • 9 out of 10 respondents have ever used their smartphones in the purchase process.
And according to The App Date, we use our smartphones especially for this:
  • Communication: 83%
  • Email: 80.5%
  • Social networks: 70.3%
  • Location: 68.7%
  • Information: 55.1%
  • Entertainment: 54.3%
  • Leisure / free time: 35.4%
  • Others: 16%

What we should consider in our Mobile Marketing strategies

1 # Responsive Design

Our campaign must offer a design capable of adapting to the screen in which you navigate, whether PC, mobile or tablets. The page should load fast and allow all information to be accessed with a few clicks.

2 # Display Campaigns

Although mobile phones are being imposed with large screens of more than 5 inches, it must be taken into account that the space for online advertising is reduced, for this reason, it is of great importance the design of the Display always valuing two key factors; brevity and impact

3 # Custom messages

The messages should be short and concise, but shocking. They should call the attention of the consumer, be as personalized as possible and offer the user those products or services that may really interest you. The articles for mobile marketing must have an impressive headline and the most interesting information must be given at the beginning, in this way the attention of the client will be captured and you will want to share it.

4 # Geolocation

According to Luth Research and SoundBite Communications, 86% of smartphone users make use of these devices to find an establishment, services, and schedules close to the area where they are located. Proximity marketing is key to local businesses and therefore advertising in places like Google Adwords or Social Ads based on location will be essential to winning proximity consumers. 

5 # Videos

It is one of the most consumed formats through smartphones. We can see them on most social networks, such as Instagram or YouTube. In addition, as an ad format, it is gaining more strength and engagement among the audience. Let's not ignore video marketing , because it is a trend that comes with great force.

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