What is Mobile Marketing

Mobile Marketing - or Mobile Marketing in English - refers to the set of marketing techniques that aim to promote products and services through mobile devices.

Since in 2015 Google confirmed that Internet access from mobile phones had exceeded that of computers for the first time, the Mobile-First philosophy has been gaining weight progressively and Mobile Marketing has not stopped growing exponentially.

We are currently with a clearly mobile landscape. On the one hand, the mobile Apps market has already reached maturity and it is the users themselves who increasingly demand the mobile experience when it comes to interacting with companies. And, on the other hand, the sale of mobile applications has become a safe business with high profitability, which is motivating thousands of entrepreneurs to benefit from our Reseller program and obtain significant recurring income.

So you can benefit from the advantages of Mobile Marketing - either by boosting your company by earning money thanks to an App or by starting to create your own Apps business - in this article I will explain the advantages of Mobile Marketing, what are the tools you use, the booming trends of 2019, how you can make applications without programming knowledge and some examples of very effective Mobile Marketing campaigns.

Advantages of Mobile Marketing

If you have a company and it still does not have its own mobile application, you are depriving your business of a number of important advantages, such as:

1- Consolidate the brand image. Think that if your business has an App, your customers - who are now mobile - will be grateful for the value of your Mobile Marketing solution and the company's reputation will be reinforced.

2- Have a presence in the search engines. Although your business already has a web page, having a mobile application can help you further improve your web positioning. How?

On the one hand, among our Mobile Marketing solutions are PWA's, Progressive Web Apps or Progressive Web Applications. These are nothing more than applications that combine the best of web technology and the best of mobile technology and, being indexable by search engines, will help your customers find you on Google and then easily download your application.

3- Geolocation of the business. Let your mobile customers find your business easily through their GPS.

4- Stand out from the competition. 97% of SMEs still do not have an App, so if your business has one you will achieve a greater impact and will make them remember you.

5- Loyalty to customers better. Thanks to an App you can connect better with your customers, send them promotions at the right time and get them to interact more with your business. Later, in the chapter Mobile Marketing Examples: campaigns, we will see a Mobile Marketing strategy made from an App that some businesses are using to build customer loyalty and that gives results.

6- Send ultra-personalized notifications. Send offers and promotions oriented to your clients according to their geolocation, shopping habits, etc. Our platform to create Apps has a Business Intelligence section that will allow you to have the maximum information of your clients and, therefore, you can segment your Mobile Marketing campaigns much more.

7- Increase billing. If the mobile application of your business adds value to your customers, it is intuitive and you effectively develop powerful loyalty strategies ... Success is almost assured! You will multiply your sales.

8- Take advantage of the latest technology. Mobile Marketing services is one of the fastest-growing marketing trends in recent years. And it doesn't look like it's going to slow down. It is expected that by 2020 50% of mobile apps will be PWAs. Join and adapt to the buying habits of your users! Remember, they are the ones in charge.

9- Strengthen Online Marketing. Does your company already have a web page? No matter! This is not a reason to have an App. An application is a new channel of promotions and notifications closer and more direct. Think about it this way: While your website will help them find you (if it is well positioned), Mobile Marketing (the PWA and the native App) will help you attract more customers and build loyalty by generating a genuine holistic growth cycle for your business. If you want to know more about how an App helps a business grow, you can download our Mobile Marketing Ebook for SMEs for FREE.

10- Gain a presence in international markets. Expand your target of potential customers and improve the way you interact and communicate with them.

11- Capture the young audience. Millennials dedicate 28 hours per week to their mobile apps. Use the youth channels to reach them like never before! Now you have it easier.

12- Maintain direct communication with customers. Your communication strategies will be more direct and personalized. With apps you can send push notifications, that is, instant messages to your customers' smartphones. And the push messages have a very high ROI!

You have already seen some advantages of having an App for your business. But if instead of driving your business to success with the latest technology, what interests you is entrepreneurship, you may be interested in our Reseller Program.

On the other hand, having your own mobile app will help your business to obtain a greater number of positive reviews and this will make your business improve its Local SEO.