Mobile Marketing: 7 trends of 2019

Knowing the most current trends in Mobile Marketing can help you define your strategy, carry out the most appropriate actions in your marketing plan and place you in an advantageous position against the competition. Next, we will deepen the 7 that are marking this year.

Social commerce

One of the trends in Mobile Marketing that is going strong is the rise of Social Commerce (S-Commerce), that is, the marketing of products and services through social networks. In Social Commerce, users buy a product or service after visiting social networks, mainly. So in this type of marketing does not influence the positioning or advertising but in this case, the important thing is the positive reviews, as well as the content, shared and disseminated voluntarily by the users.
As Mobile Marketer points out, in 2018 66% of brands adopted Social Commerce strategies on Instagram, Facebook, Pinterest, and Snapchat to increase customer acquisition, encouraging awareness among their customers, generating more leads and promoting their products in a way more effective
This year, Marketing experts continue to adapt to people's interactions with social networks considering actions that involve the use of different formats such as product cards, collectible pins, and chatbots, among others.

Voice technologies

Another of the Mobile Marketing trends that experts highlight is the increase in the popularity of smart speakers. This year will be the turning point of many companies that must decide between innovating or ignoring this point.
In American countries a greater impact of voice technologies is expected since, at the end of 2018, there was an increase in the adoption of these devices with 48% of Americans, incorporating into their lives equipment such as Amazon Echo or Google Home.
The adoption of these voice technologies drives new consumer behaviors and will lead experts and marketing service providers to explore ways to make the most of this emerging channel.
For example, in our case, we are a software company or we offer a platform to make Apps without programming knowledge. Imagine that a user searches through Alexa or Siri for "Chinese food restaurant." One possible functionality that we could offer in the near future is for the voice assistant to connect through what is known as a "skill" to a possible outcome and suggest downloading the mobile app for that business. In this way, the ideal would be to offer our customers not only the native App and the PWA - as we do today - but also the "skill" to connect your business to these voice assistants.

Ad Monetization

A third of the trends of Mobile Marketing in 2019 is the Ad Monetization or the monetization of advertisements, which consists of earning money by advertising third parties within an App.
Ad Monetization is presented as the future of how free Apps will earn money. Experts believe that this trend will generate more and more revenue for companies in the coming years. This explains the considerable increase in freemium applications in application markets: both in the App Store and on Google Play.
PWA has multiple advantages, some are:
  • Easy to track and indexable content
  • Possibility of using push notifications
  • Performance optimization on mobile devices
  • Fully optimized loading speed
  • Possibility to include on the desktop or menu of a mobile device an icon that leads directly to the PWA without downloading it
  • They can be accessed without an Internet connection

Artificial Intelligence and chatbots

The fifth trend in Mobile Marketing is the integration of chatbots in mobile apps and web pages to improve customer service. This is a very smart way to provide a 24/7 service and to automatically nourish information users based on their needs.
It is estimated that within five years, 80% of business communication will be done through messenger bots.

Augmented reality

The sixth trend in Mobile Marketing is the augmented reality that is becoming a key element in both mobile ads and purchases from social platforms.
Augmented reality allows the user to see, through the camera of the mobile device, the image in front of them but with layers of extra information. The options for business are endless, and can be applied to virtually any sector, for example: The forecasts that augmented reality is about a market that will be worth 83 billion dollars in 2021.

5G technology

Experts point out that 5G technology is beginning to revolutionize the world of mobile devices. This technology - compared to 4G - allows faster download times, custom content and real-time ad targeting.
For its part, the video format will comprise 90% of all 5G traffic in 10 years, which represents a great opportunity for Marketing professionals to develop quality mobile content and generate greater engagement with the public.

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