7 Mobile Marketing Tools

Now that you know the advantages, it is time that you know the main tools of Mobile Marketing that are used to promote products and services on mobile devices.

Mobile Searches

Google knows that users perform most searches from mobile devices and that is why they have taken action on the matter. In August 2018, the Mobile-First Index entered into force and Google modified its way of indexing web pages. According to this new rule that Google has added, now the indexing of a page and its ranking is done by the search engine, taking as reference the mobile version of a site and not it's desktop version, as it had been done until now.
Therefore, if you have a website it is now essential to apply a specific SEO strategy for mobile. Remember, the mobile user does not read as much as he who searches from a computer so: take care of the design to the fullest and get to the point with the contents, make sure that your website loads in a few seconds and gives priority to the design and the usability
Mobile Searches

If you already have a website and want to know how the latest Google update can affect you, you can check this page on how the Mobile-First Index affects you.

Mobile ads

Traditional advertising banners are still used but increasingly cause more rejection among users. This factor has motivated the emergence of advertising formats that are less intrusive and provide a better experience on mobile devices, such as interactive ads, animated banners, and videos.

Mobile Apps

According to the 2018 mobile usage statistics, 50% of the time users spend on digital media spend it on mobile applications. Mobile phone users have already fully integrated the Apps into their day today. For this reason, a business creates its own application is a fantastic investment to increase interaction and improve the user experience. There are currently different platforms, such as ours, that allow you to create apps quickly and without programming knowledge and carry out effective App Marketing campaigns. In a context in which it is no longer necessary to resort to custom technology and invest thousands of euros to have an App, the business that does not have a mobile application is because it has so expressly decided.

Coupons

Discount coupons are one of the "old school" Marketing strategies but with mobile technology, they have completely reinvented. Now, discounts accompany users wherever they go because they carry them on their smartphones, which increases the chances of conversion. Businesses can squeeze the full power of mobile coupons by having the possibility of sending ultra-personalized offers, knowing the location of customers and other data, which makes coupons "irresistibly persuasive."
Not only can you use the coupons to make your customers come back! Learn all the ways in which you can build customer loyalty from an App.

Email Marketing

One of the main reasons why users continue to use their mobile devices is to check email. For this reason, Email Marketing is still the order of the day. However, little by little, new ways are emerging to communicate such as push messages, which are messages that are sent directly to mobile phones and do not require a user to be in a browser to receive them.
In addition, push notifications are under consent, which means that they are in accordance with the GDPR (General Data Protection Regulation) and do not require users to share personal data such as their email, positioning themselves as an ideal means of communication to reach the audience.

Geolocation

The geolocation is one of those aspects in which Mobile Marketing has completely revolutionized our way of understanding advertising. And now you can offer users offers and promotions depending on the exact geographical location in which they are located.
In fact, in the world of Mobile Marketing, geofencing allows you to collect information about customers and address them when they enter, leave or remain in specific areas called geofences (virtual perimeters that define specific geographic areas).
mobile marketing geofencing

Text and multimedia messages

Much less effective than push notifications and Email Marketing, text messages were the first Mobile Marketing tool used by companies.
However, many companies are still using SMS marketing to communicate with their customers and they are still effective in delivering promotions and information to users, so do not forget them for the moment.

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