Mobile Marketing for SMEs

However, more than 90% of SMEs do not yet have their own mobile App. How is this possible? You will agree that users are currently mobile and the best way to sell is to be where customers are, don't you think?
Mobile Apps offer SMEs a holistic growth model, helping them to grow comprehensively, favoring feedback from all phases: downloads, loyalty, promotion, and acquisition.
mobile marketing holistic growth
We explain this cycle in the Mobile Marketing Ebook for SMEs that you can find in our Entrepreneurship Megapack. You can download the Megapack for FREE at the beginning of this article.

Mobile Marketing Applications: no programming

Predeveloped technology has revolutionized the world of mobile applications. Businesses no longer need to pay thousands of euros for custom applications created by developers with code knowledge. Now they can create their own App in a matter of hours without programming knowledge in a CMS. Another possibility is to hire the design of the mobile App to be another expert person who is responsible for the design in the CMS.
In the same way, since programming knowledge is no longer necessary to create applications, many entrepreneurs are launching into the market and creating their own Apps sales business in which they create apps in the CMS and sell Mobile Marketing solutions to Your clients.

Mobile Marketing examples: campaigns

A Mobile Marketing campaign with a good strategy behind it can help any business to multiply its number of customers. We are going to see two effective Mobile Marketing campaigns: one to retain those who are already customers - and get them to buy again - and another to attract new customers.
  • Customer Loyalty Campaign
Imagine a Turkish food restaurant. This business, using geofencing technology and push notifications, can get a customer who has downloaded his mobile App to return. An effective Mobile Marketing campaign could be that, whenever a restaurant customer passes close to the competition, a push message is sent notifying him that he has a discount on the menu of the day.
  • Campaign to attract new customers
Imagine that same restaurant of Turkish food. Using the App and social networks could get new customers. The restaurant could send a push notification to all its customers saying: "If you bring a friend we will give you a free menu" and share that same message on their social profiles. In this way, when a client goes with his friend who did not know the restaurant, the business can say: «If you download our application, you will receive a code to order at home up to 2 free kebaps». In this way, the new user is encouraged to download the App and thus begin to build loyalty.

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