Mobile Marketing Strategies

However, more than 90% of SMEs do not yet have their own mobile App.  How is this possible?  You will agree that  users are currently mobile and the best way to sell is to be where customers are,  don't you think? Mobile Apps offer SMEs a holistic growth model,  helping them to grow comprehensively, favoring feedback from all phases: downloads, loyalty, promotion, and acquisition. We explain this cycle in the  Mobile Marketing Ebook for SMEs that you can find in our Entrepreneurship Megapack.   You can download the Megapack for FREE at the beginning of this article. Mobile Marketing Applications: no programming Predeveloped technology has revolutionized the world of mobile applications.  Businesses no longer need to pay thousands of euros for custom applications created by developers with code knowledge.  Now they can create their own App in a matter of hours without programming knowledge in a CMS.  Another possibility is to...

Knowing the most current trends in Mobile Marketing can help you define your strategy, carry out the most appropriate actions in your marketing plan and place you in an advantageous position against the competition.  Next, we will deepen the 7 that are marking this year. Social commerce One of the trends in Mobile Marketing that is going strong is the rise of Social Commerce  (S-Commerce),  that is,  the marketing of products and services through social networks.  In Social Commerce, users buy a product or service after visiting social networks, mainly.  So in this type of marketing does not influence the positioning or advertising but in this case, the important thing is the positive reviews, as well as the content, shared and disseminated voluntarily by the users. As Mobile Marketer points out, in 2018 66% of brands adopted Social Commerce strategies on Instagram, Facebook, Pinterest, and Snapchat to increase customer acquisition, encouraging awar...

Now that you know the advantages, it is time that you know the main tools of Mobile Marketing that are used to promote products and services on mobile devices. Mobile Searches Google knows that users perform most searches from mobile devices and that is why they have taken action on the matter.  In August 2018, the Mobile-First Index entered into force and Google modified its way of indexing web pages.  According to this new rule that Google has added, now  the indexing of a page and its ranking is done by the search engine, taking as reference the mobile version  of a site and not it's desktop version, as it had been done until now. Therefore, if you have a website it is now essential to apply a specific SEO strategy for mobile.  Remember, the mobile user does not read as much as he who searches from a computer so: take care of the design to the fullest and get to the point with the contents, make sure that your website loads in a few seconds and gives ...

Mobile Marketing - or Mobile Marketing in English - refers to the set of marketing techniques that aim to promote products and services through mobile devices. Since in 2015 Google confirmed that Internet access from mobile phones had exceeded that of computers for the first time, the Mobile-First philosophy has been gaining weight progressively and Mobile Marketing has not stopped growing exponentially. We are currently with a clearly mobile landscape. On the one hand, the mobile Apps market has already reached maturity and it is the users themselves who increasingly demand the mobile experience when it comes to interacting with companies. And, on the other hand, the sale of mobile applications has become a safe business with high profitability, which is motivating thousands of entrepreneurs to benefit from our Reseller program and obtain significant recurring income. So you can benefit from the advantages of Mobile Marketing - either by boosting your company by earnin...